5 Ways Your Business Can Support Working Parents

Parenthood, while incredibly rewarding, is one of the toughest and most important jobs you will ever have. Research shows that being a mom is the equivalent of two and half full-time jobs. And, unlike corporate work, this job is unpaid, with zero vacation time and no promotions or year-end bonuses, unless you count kisses and hugs.

Many while new moms spend their days singing nursery rhymes and participating in baby babble worrying that their own minds are falling prey to ever-multitasking and often jumbled effects of mom brain, parenthood actually enhances and hones skills that are valued in the workplace such as: time management, problem solving, people management, communication skills, creative thinking, negotiation skills, and purpose.

Moms are great business owners, employees, and team leaders. But moms are also in jeopardy of being set back or pushed out of the workforce due to the pandemic and the strain it has placed on families. And so, this Mother’s Day we are sharing some ways to support moms and parents in general at work:

  1. Supportive and Inclusive Parental Leave Options
    Making parental leave accessible and inclusive for all is an important start in supporting families. Employers can add salary top-ups, additional health benefits, and childcare and family resources for parents and growing families.
  2. Increased Flexibility in Time & Place
    Allowing work-from-home and transitional arrangements as well as the ability to customize schedules empowers parents to manage their time in a way that works best for them. Placing value on quality of work, outputs and outcomes as opposed to time spent in office or online are ways employers can support parents, without sacrificing results.
  3. Build a Healthy and Balanced Culture
    While many corporations have structured benefits in place for working parents, employees may feel pressure to continue working during parental leave, or even reject parental leave or the added benefits companies offer when a workplace culture rewards facetime, and overwork. This road often leads to additional stress, burnout, and higher employee turnover. Creating a culture that values health, family, and work-life balance will pay dividends and increase the wellbeing and overall ability for working parents.
  4. Clear Communication
    Setting clear expectations in regard to timelines and deadlines, defining “urgent” emails, or any mandatory in-person meetings will help parents better manage their time at work and at home, and avoid any assumptions about response time and availability. Regular check-ins may be set with employees who are also caregivers at ongoing intervals as time progresses, the needs and expectations will also evolve.
  5. Personal Wellness and Health Spending Accounts
    Adding wellness and health spending accounts can help ease the financial burden of maternal health, child health, and overall wellness for a family. An HSA will demonstrate your support for your employees welfare and can help families to cover holistic health treatments and care that may not have been possible otherwise.

By providing comprehensive employee benefit programs and enhancing corporate culture to support working parents, business owners can boost employee morale and empower families.

Email inquiries@benefitstrategiesinc.ca for a consultation and any questions you may have as to how employee benefits can support your team and your business.